Designing delightful digital experiences: 7EGEND portfolio highlights
Brand-driven apps across hospitality, entertainment, and e-commerce industries
COMPANY / YEAR
7EGEND - 2010-2018
INDUSTRY
Hospitality, Retail, Entertainment
MY ROLE
UI/UX Designer
At 7egend, I collaborated with renowned brands to create intuitive and engaging digital experiences. My role encompassed the entire design process, from initial concept and user research to wireframing, prototyping, and final UI design. Below are some of the key projects I contributed to during my tenure.
McDonald's App
Problem statement
McDonald's sought to enhance customer engagement and streamline the ordering process through a digital platform.
Outcome
The McDonald’s app successfully increased customer engagement by providing personalized offers and a streamlined loyalty program. With an intuitive interface, clear navigation, and seamless backend integration, the app reinforced user satisfaction while maintaining consistency with McDonald’s global brand identity.
Reflections
This project reinforced the importance of aligning digital solutions with brand values and user expectations to drive engagement.
Features
Menu browsing and nutritional information
Restaurant locator with service options
Integration with the MyMcDonald's loyalty program for rewards and coupons
Push notifications for promotions and updates
Key design decisions:
Prioritized a user-friendly interface with clear navigation
Ensured seamless integration with existing backend systems
Incorporated brand elements to maintain consistency with McDonald's global identity
GNG App & Website
Problem statement
GNG, representing Levi’s, G-Star Raw, and Dockers in Portugal, sought a digital platform where customers could explore trends, make purchases, and access vouchers and promotions. The goal was to create a seamless e-commerce experience across both app and website, strengthening the online presence of its brands.
Outcome
The GNG app and website successfully delivered a seamless multi-brand shopping experience, enhancing online sales and customer satisfaction. By combining intuitive navigation, responsive design, and high-quality visuals, the platform strengthened the digital presence of Levi’s, G-Star Raw, and Dockers in Portugal, providing a cohesive and engaging user experience across both app and web channels.
Reflections
The project highlighted the significance of cohesive design in multi-brand platforms to ensure a unified user experience.
Features
Multi-brand product catalog with filtering options
User accounts for order tracking and wishlists
Integration with in-store loyalty programs
Key design decisions:
Developed a responsive design to cater to various devices
Implemented intuitive navigation to enhance product discovery
Focused on high-quality visuals to showcase products effectively
Vitaminas App
Problem statement
Vitaminas wanted to digitize its loyalty program, allowing customers to earn and redeem rewards across its restaurant brands.
Outcome
The Vitaminas app successfully digitized the loyalty program, making it easy for customers to track purchases, redeem rewards, and access exclusive promotions. By providing a simple and engaging interface with seamless integration, the app increased customer retention and encouraged repeat visits across the restaurant brands.
Reflections
This experience underscored the effectiveness of loyalty programs in fostering customer loyalty and driving repeat business.
Features
QR code scanning for in-store purchases
Real-time reward balance tracking
Access to exclusive promotions and campaigns
Key design decisions:
Simplified user interface to encourage frequent use
Ensured compatibility with various POS systems for seamless integration
Incorporated gamification elements to increase user engagement
Meo Sudoeste Festival App
Problem statement
Festival-goers needed a comprehensive digital guide to navigate the Meo Sudoeste music festival.
Outcome
The Meo Sudoeste app significantly enhanced the festival experience by providing attendees with easy access to essential event information, from schedules and maps to artist lineups. This intuitive and engaging platform not only streamlined navigation and planning for festival-goers but also contributed to a notable increase in app downloads and active usage throughout the event.
Reflections
The project demonstrated the value of context-aware design in enhancing user experiences during live events.
Features
Interactive festival map with stages and amenities
Artist lineup and schedule
Social features like chat and ride-sharing coordination
Key design decisions:
Focused on a vibrant and engaging design to reflect the festival's atmosphere
Ensured offline functionality for areas with limited connectivity
Integrated social features to enhance community engagement