Finoa is a trusted crypto custodian and platform, providing secure and streamlined access to digital assets for institutional clients, including custody, staking, and trading services.

At Finoa, I collaborated with the product and engineering teams (blockchain, backend, frontend) to enhance the Web App’s UI/UX, creating a more intuitive and efficient platform. I designed Finoa’s Design System from scratch, ensuring visual and functional consistency across web and mobile interfaces. I also led the development of critical features that addressed user needs and business objectives, including the Wallet Connector, Travel Rule compliance implementation, enhanced Reporting, and improvements to the authentication Mobile App’s UX.

Through user research and testing, I optimized usability and engagement, improving the staking experience and minimizing the user learning curve while respecting each protocol’s specificities. Additionally, I developed marketing materials and Finoa’s commercial website, reinforcing brand identity across platforms and building trust with institutional clients.